Shooting fashion is much like shooting portraiture, but the focus is the fashion more than the model. Our goal is to light the fabric to show how it flows, its texture, the fit, and the details of the couture.

Fashion shoots tend to be looser than the typical portrait shoots. It's often best to give the model the freedom to move about in the clothing to show it at its best. We want to compel the viewers by the look, the style, and the feeling we create to run out and buy the dress!



(Click on any image below for an enlarged view.)

Topics Covered:

  • One light with a bounce fill
  • Basic two light solutions
  • Using soft box grids
  • Spot lighting the background

Equipment Used:
You can click on the blue links below for more info.

Camera/Media

  • Dedolight DLHM
  • Lexar 1 GB 133x CompactFlash™ memory card
  • Olympus E-1

Lighting Equipment

  • Dedolight DLH4 light head
  • Photoflex Grids OctoDome3 Medium 5'
  • Photoflex Grids Softbox Large 36x48
  • Photoflex LiteDome Large 36x48x25
  • Photoflex OctoDome3 - 5'
  • Photoflex ProDuty BackDrop Support Kit

Set Preparation

To start off, we hung a 12-foot roll of white seamless paper from our ProDuty BackDrop Support Kit and lifted it up to about 10 feet. We pulled out enough paper to cover the set and give our model the space to move. With the sweep set up, we placed sections of cardboard on the background where our lights will be set up and where our model will be to protect the paper while we test and set our lighting scenario. Once we have our lights set, we will remove these “walk-ons” for the final shots (while not required, these cheap "walk-ons" can save big bucks in seamless backgrounds!)(figure 1).



Figure 1



Figure 2

Setting Up the Main Light

Capturing the full length portrait and the increased size of the set required a larger light source than we would use for the typical portrait. We chose the 5-foot OctoDome3 for its superior diffusion capabilities while giving us maximum light output. All this in a pleasing round shape!

After we set up the OctoDome3, we attached it to a Photoflex 2218 LiteStand, raised the light to match the head height of our model (about 5 feet) and set the light to the right side of the set at about 45 degrees. We wanted the light to rake across the fabric of the dress to show its shape and texture (figure 2).

Figure 3 shows the results of the OctoDome3 as the only light. The texture, details and shape of the dress are shown well. The angle of the main light to the side of the model creates dimension on our subject, as well as details of the dress in the bead work, etc.



Figure 3



Figure 4

To control the contrast across the fabric, we added some fill to the lighting set up. For this task, we set up Photoflex 39” x 77” LitePanel with the white reflective fabric.

We placed it on the set to bounce the light from the main light back into the shadows and onto the subject to control the lighting ratio and the contrast of our photo (figure 4). We checked for proper placement by examining the lighting effects of the reflector on our model.

In figure 5, we see the results with the bounce fill. Our lighting ratio is under control and we still see the shape and texture in the dress. The bounce fill has brightened up the shadows and helped to show the fit of the dress by filling in shadows and controlling the contrast of our subject.



Figure 5

 

Here is a comparison of our lighting with the OctoDome3 only (figure 6) and the OctoDome3 with a bounce fill (figure 7).

 

 

For more control over the lighting, we replaced the LitePanel with a Large LiteDome and a second light (figures 8 and 9). Since our main light was already 1000 watts we decided to go with a 500 watt lamp in the second soft box in order to give us a 2:1 ratio.

 

Figure 11 shows the results with the large LiteDome as our fill. Notice the brightening of the background when we add another light as opposed to the reflector. We will discuss how to control this later in the lesson

The ratio on our subject is just where we want it and we see all the detail without losing anything. We have great texture in the fabric and the overall look to the lighting is much better. We could call this shot a wrap right here and have a great image.



Figure 10

 

In the next two figures, we see the comparison of the bounce fill (figure 11) vs. light source fill (figure 12).

 

Using Soft Box Grids

To take this shot to the next level, we applied a light control tool to the soft boxes in the form of soft box grids. Grids are an assembly of louvered fabric strips that attach to the face of soft boxes. They are designed to narrow the spread of light from the box to about 40 degrees.

Grids help to keep the light from spreading too broadly without affecting the quality of light falling on the subject. The effect should be a general darkening of the background or isolating of the subject.

The grids attach very easily to the velcro strip on the front edge of the soft box (figures 14 and 15). Once we applied the grids to each of our two lights, we were ready to shoot the next set of images.

 

In figure 15, we see the results of the main light only with the grids attached, and in figure 16, we see the results with both lights with the grids. Notice how the lighting of our subject changed very little if at all, but we gained more control of the light and where it fell.

 

 

In figures 17 and 18, we see the comparison of our 2-light set up before and after applying the grids to our lights. Here you can see how the grids have controlled the light on the background and set us up for our next steps

 



Figure 19

Spot Lighting the Background

We wanted to darken the background so we could add color and splash to our fashion shot. To achieve this we used our Dedolight spotlights. The Dedolight, a tungsten based light source commonly used in television and film production, is the right tool for our next application.

The Dedolight DLH4 light unit coupled with the DL4 focusing attachment gives the ability to put the light right where we want it. Colored gels can change the color to just about anything we could possibly want.

Once we had our spotlight set up, we placed the light on the right of our set and focused it on the background.



Figure 20

In this results image we see the effect of the spotlight on our background (figure 21). We have added color and interest and have given this image more of the sense of depth that was lacking in previous results.



Figure 21

 

This looked good, so we played around with the colors and the size of the spot on the background. The following images are a collection of the shots we liked (figure 22).

 



Figure 22


 

We have shown some of the very basic things to think about when you get a fashion assignment. Remember that the subject is the fashion, not the model. That’s not to say that you should sacrifice the look of the model, but be sure to use the light and the pose that shows off the dress, and then the girl.

 


Equipment Used:
You can click on the blue links below for more info.

Camera/Media

  • Dedolight DLHM
  • Lexar 1 GB 133x CompactFlash™ memory card
  • Olympus E-1

Lighting Equipment

  • Dedolight DLH4 light head
  • Photoflex Grids OctoDome3 Medium 5'
  • Photoflex Grids Softbox Large 36x48
  • Photoflex LiteDome Large 36x48x25
  • Photoflex OctoDome3 - 5'
  • Photoflex ProDuty BackDrop Support Kit

Recommended Links

  • To learn more about Photoflex equipment, go to www.photoflex.com
  • For more tips and techniques on lighting and cameras, visit www.webphotoschool.com
    and sign up for access to the Member Lessons.

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